Talks to finalize an “historic” WNBA media deal that press reports suggest would be around $200 million a year, up from $60 million currently, reinforces the rising popularity of the league and women’s professional sports in general, Commissioner Cathy Engelbert said on Saturday. With Saturday’s WNBA All Star Game followed by a month-long Olympic break, players, league executives and media partners are hoping for the momentum carry through to the second half of the season.
WNBA: Viewership tops records as rookies shine, women’s sports interest grows
