You’ve probably noticed a trend with recent smartphone launches that not everyone loves. The new Google Pixel 10 series looks almost identical to last year’s Pixel 9 series, and the Samsung Galaxy S25 series looked very, very similar to last year’s Galaxy S24 series. I don’t think that’s a big deal—let me explain.
Smartphone Designs Stalled: Why OEMs Are Sticking to Tried-and-True Looks
