Magic: The Gathering – Final Fantasy was a very popular expansion to the three-decades-old card game, and based on its current sold-out status in most local game stores and big-box retailers, that popularity is still going strong. During Hasbro’s recent quarterly investor call for Q2 2025, the company revealed that the set has already become the best-selling set in the game’s history–and it only took one day to get there.
Hasbro CEO Chris Cocks revealed during the call that Magic: The Gathering – Final Fantasy sold $200 million worth of product in a single day. For reference, the previous MTG collaboration set–2023’s The Lord Of The Rings–needed six months to reach the $200 million milestone. Cocks went on to say that the set could have made even more on day one, but the company “left demand on the table.”
“We couldn’t produce enough,” Cocks said. “I think we increased production runs on it four times pre-release. It was substantially–by many, many very high double-digit percentages–ahead of any other production run we’ve ever done, and we left the market wanting more.”
