Harrison Ford doesn’t do many TV commercials. And he was pretty sure he wasn’t going to do a Super Bowl commercial for Jeep. For Olivier Francois, the news was most unwelcome. Francois is the global chief marketing officer of auto giant Stellantis and, just before December, had been given a “mission impossible” assignment by John […]
Inside Jeep’s Frantic Race to Drive Harrison Ford to Super Bowl LIX
