The impact of halo vehicles on the automotive industry is complex. They generate a lot of buzz for the automaker and can be important marketing tools, serving as a way to get people to walk through the showroom doors. These are the low-volume, high-cost, technology-packed machines that influencers fight to get their hands on to drive more traffic to their channels. Think of machines like the Bugatti Mistral, McLaren W1, and Mercedes-AMG One.
