Fueled by national elections in more than a dozen countries and mass tune-in for the Summer Olympics in Paris, global media consumption rose 2.4% in 2024 but it is heading for a fall. That’s one key takeaway from research firm PQ Media’s 12th annual Global Consumer Media Usage Forecast for 2025 to 2029. The report […]
Global Media Consumption Will Decline This Year For First Time Since 2009 – Study
