Banijay has partnered with YouTube to launch an Entertainment Creators Lab in France to tap into the fast-expanding creator economy with a new dedicated channel, Banijay Creators Studio. Teased by Banijay Entertainment boss Marco Bassetti at Mipcom where he received Variety’s Vanguard Award, the initiative will bridge the gap between creators and creatives by inviting France’s […]
Banijay, YouTube Join Forces on an Entertainment Creators Lab in France That Will See YouTubers Reinvent Flagship Formats (EXCLUSIVE)
