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Microsoft’s weird “This is an Xbox” marketing appears to be getting quietly swept under the rug amid leadership changes

It would appear Microsoft could be retiring the phrase, “This is an Xbox.” Amid a big transition of leadership, the campaign, pivoted on the notion of the brand being more of a platform than a singular line of consoles, appears to have been scrubbed from official channels. As noticed by Game Developer, posts related to […]

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Star Wars fans are discussing one major moment in The Rise of Skywalker: “There were a lot of ideas in the sequel trilogy that – if adequately explored – would have made for a good story”

While the sequel trilogy proved very controversial, Star Wars fans have gathered to discuss one of its major moments. In The Rise of Skywalker, Rey, while engaged in a Force battle with Kylo Ren to grab a transport taking Chewbacca away, accidentally shoots lightning from her fingers and destroys the craft. This makes Rey think

Star Wars fans are discussing one major moment in The Rise of Skywalker: “There were a lot of ideas in the sequel trilogy that – if adequately explored – would have made for a good story” Read More »

Video Games With Loot Boxes Will Now Have a 16 Age Rating Across Europe as Part of Huge PEGI Shakeup

The Pan-European Game Information age-ratings body — better known as PEGI, the European equivalent of the ESRB — is revising how games are rated in Europe. From July 2026, four new categories will be added to PEGI’s classification options to better inform parents and players about games that include in-app purchases, paid random items, play-by-appointment

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Netflix Makes Cuts To European Product Team

EXCLUSIVE: Netflix has made recent cuts to its Europe-based product team, specifically in its Creative Studio department. The Creative Studio team — essentially the streamer’s in-house creative agency — includes designers and producers who create global marketing, such as in-app trailers, brand initiatives, and content for live experiences. The team bridges content, product and marketing.

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