In a milestone agreement, Amazon Ads and Roku are teaming on a new advertising initiative that will give media buyers access to more than 80% of U.S. connected-TV households. The new offering is expected to hit the market by the fourth quarter of 2025. Amazon’s direct sales platform (DSP) will be used to place ads […]
Amazon Ads & Roku Set Landmark Pact Giving Brands Access To 80% Of Connected-TV Households
