70% of Indians choose healthier snack options despite costs; prioritize reading ingredient lists and nutritional value

Farmley’s Healthy Snacking Report 2024 reveals 73% of Indians read ingredient lists amid food adulteration worries. Millennials, Gen Z, and Gen X favor snacks like makhanas, dry fruits, nuts, and seeds. With 70% snacking during tea, 93% seek healthier options despite high costs, emphasizing transparency and conscious consumption as leading factors.

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